Arty Culture
This project focuses on the visual identity of Arty Culture, an art café concept used as a starting point for developing an Art Nouveau–inspired brand language. The idea of the café shaped the mood and values of the brand, guiding the creation of a warm, creative, and inviting visual system.
DATE: 2024
TYPE: Personal Project
DESIGN AREA: Brand Design
TOOLS: Adobe Photoshop, Adobe Illustrator
Primary Logo
Secondary Logo
Logomark
Color Palette
Typography
Amarante - Primary Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890_@-& *?! /+[(, :; )]#$®.
Red Rose - Secondary Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890_@-& *?! /+[(, :; )]#$®.
Visual Language
The visual language draws inspiration from Art Nouveau, particularly its flowing lines, organic forms, and decorative elegance. Historic cafés, often associated with artistic communities and cultural exchange, influenced the tone of the brand and supported the choice of a more expressive and human visual style.
Design Choices
Typography was chosen for its elegant, curving forms, reflecting the ornamental character of Art Nouveau while remaining contemporary.
The color palette is based on soft, earthy tones that communicate warmth and approachability.
The logo and graphic elements use curved shapes and fluid compositions to reference Art Nouveau aesthetics in a subtle and balanced way.
Challenges
One of the main challenges was finding the right balance between richness and simplicity. The visual identity needed to reflect the decorative nature of Art Nouveau without becoming overly complex.
